Digital Marketing Certified Associate Training

Digital Marketing Certified Associate Training

  • About Course

Digital Marketing Certified Associate training is suitable for freshers or any Middle & Senior Managers, this course will provide a strategic understanding of Digital Marketing. The participants will learn how Digital Marketing impacts brand & Sales, Best practices in Digital Marketing, tools & techniques. This course will also cover planning, Budgeting, Reporting and Tracking mechanisms for Digital Marketing Certified Associate . Attendees will also get to implement one project as they work through the Training.

  • Course Objectives

After the completion of the Digital Marketing Training , you will be able to:

  • Get strategic understanding of Digital Marketing
  • Understand how to use it for branding and sales
  • Understand its advantages & limitations
  • Become familiar with Best Practices, Tools & Technologies
  • Blend digital with offline marketing
  • Plan & manage digital marketing budget
  • Manage Reporting & Tracking Metrics
  • Understand the future of Digital Marketing  and prepare for it

  • Why learn Digital Marketing?

Digital Marketing is experiencing exceptional growth around the world. From being a part of the overall marketing mix, digital media has now become the main focus of every company’s marketing plans. As a manager, you need to know how digital media is affecting your company’s branding & sales and how you can leverage to stay ahead of competition.

  • Who should Go for this Training Course?
This course is a solid foundation for middle and senior managers to understand how to leverage the power of Digital Marketing Certified Associate to build brand and grow sales.

  • What are the prerequisites for taking this Training Course?
 
Knowledge in Marketing and familiar with Internet.
Which Case-Studies will be a part of the Course?
Project: Develop Digital Marketing strategy and implementation plan for a B2B or B2C product. Learners will select a product of their choice, most likely one of their own products or service. In each session, they will learn one aspect of Digital Marketing. After the sessions, they will include it as an element in their Digital Marketing plan. For example, after we cover social media, learners will select appropriate social media channel for their product and create a strategy for targeting that channel.

Key features

  • 40 hours of instructor-led training
  • 40 hours of high-quality eLearning content
  • 5 simulation exams (250 questions each)
  • 8 domain-specific test papers (10 questions each)
  • 30 CPEs offered
  • 98.6% pass rate

Digital Marketing Certified Associate Training                      Duration :- 2 Days

1.) Introduction to Digital Marketing

Learning Objectives – In this module, you will learn about different aspects of Digital Marketing and how they come together in a cohesive and effective Digital Marketing plan.

Topics– Introduction to Digital Marketing, The 4-Cs of Digital Marketing, Customer Persona, Comparing digital and offline marketing, Introduction to Google Analytics and Webmaster tools, Introduction to sales funnels.
Handouts

  • Common Ecommerce terminology Customer Persona template

2.) SEO-Keyword Planning

Learning Objectives – In this module you will learn about science behind SEO and how to drive Traffic to your website using Keyword planning.
Topics – Introduction to SEO, Inbound Vs Outbound traffic, Keyword Planning, Domain Authority, Page Authority, Using Moz Toolbar Handout List of Keyword research tools Keyword research plan.
Handouts 

  • List of Keyword research tools
  • Keyword research plan

3.) SEO-On Page

Learning Objectives – In this module you will understand about driving organic traffic to your website and also learn about webmaster tool which helps On-Page SEO.
Topics – Understanding how Google search works, On-Page SEO, Optimizing Text, Optimizing Images Using Meta Tags, URL Structure, Redirects, Handling duplicate content, Site Speed, Using Webmaster tool for On Page SEO.
Handout 

  • Tools to be used for On-Page SEO

4.) SEO-Off Page

Learning Objectives – In this module you will understand about driving traffic to your website using Off Page SEO like Link Building and other Off Page techniques.
Topics – Off Page SEO, Link Building Technique, How to get Backlinks, How to build content for Backlinks, Using media and PR for Backlinks, Internal Linking, Using Webmaster for Off Page SEO, Using SEO Powersuite to track keyword Ranking.
Handouts 

  • Summary of link building techniques

5.) Social Media Marketing-1

Learning Objectives – In this module, you will learn how to leverage Social Media to gain organic traffic to your website.
Topics – Introduction to Social Media, How to get referral traffic from other sites, How to get Social Media referral traffic, Driving referral traffic from Facebook, Driving referral traffic from LinkedIn, Driving referral traffic from YouTube, Driving referral traffic from Twitter, Other sources of Organic traffic.
Handouts 

  • Social Media Engagement guide
  • Using Audience and Acquisition reports in GA.

6.) Social Media Marketing-2

Learning Objectives –  In this module, you will learn how to leverage Social Media to gain paid traffic to your website.
Topics – Running ads on Facebook, LinkedIn, YouTube and Twitter. Using URL tagging and Google Analytics to track these paid campaigns.
Handouts

  • Social ads best practices

7.) Search Engine Marketing-Google Adwords

Learning Objectives – In this module, you will learn how to increase the visibility of your website using paid advertising.
Topics – Introduction to Google search ads, Sources for paid traffic, Creating Ads in Google AdWords, Display advertising, Creating and Managing your Ad Campaign.
Handouts 

  • Search ads best practices

8.) Email Marketing

Learning Objectives – In this module you will learn the importance of Email Marketing and how it can be leveraged to improve sales of your business.
Topics – Introduction to Email Marketing, Email Marketing Cycle, Building Email List, Creating a lead magnet, Setting up a squeeze page, Tackling spam, Effective Content strategies, Tips to improve conversion.
Handouts

  • Email Marketing Handbook

9.) Affiliate Marketing

Learning Objectives – In this module you will learn how you can increase traffic to your website through various Affiliate Marketing techniques.
Topics – Introduction to Affiliate marketing, How Affiliate Marketing Works, Major Affiliate Marketing channels, How to set up and run Affiliate Marketing, Making money from Affiliate Marketing as a blogger.
Handouts

  • Affiliate Marketing best practices

10.) Understanding Google Analytics

Learning Objective –  In this module, you will learn the basics of Google Analytics, you’ll learn about the importance of various dimensions & metrics and how they can impact your website.
Topics – Introduction to Google Analytics, Introduction to sales funnel, Using Google Analytics to understand visitor behavior, Heat Maps, Introduction to Landing Pages, Using Unbounce to create an effective landing page.
Handouts

  • Sample sales funnels
  • Landing page creation guide

11.) Mastering Google Analytics-1

Learning Objectives – In this module, you will learn about setting up goals and tracking website performance using Google Analytics
Topics – Conversions & Goals, Ecommerce Analytics, Multi Channel Funnels, Adwords Analytics, Tracking website performance using Google Analytics, Tracking form submissions and clicks using events, Optimizing the overall campaign performance.
Handouts

  • How to setup and track E Commerce
  • How to setup and use events

12.) Mastering Google Analytics-2

Learning Objectives – In this module, you will learn about, how to maximize your revenues using funnels and analytics.
Topics – Introduction to Enhanced Ecommerce in Google Analytics, Learning from your competitors, Using Tools for competitive analysis.
Handouts

  • How to setup enhanced ecommerce
  • Using Enhanced ecommerce reports
  • Competition Analysis template

You can enroll for this classroom training online. Payments can be made using any of the following options and receipt of the same will be issued to the candidate automatically via email.

1. Online ,By deposit the mildain bank account

2. Pay by cash team training center location

Highly qualified and certified instructors with 20+ years of experience deliver more than 200+ classroom training.
Venue is finalized few weeks before the training and you will be informed via email. You can get in touch with our 24/7 support team for more details. Contact us Mob no:- 8447121833, Mail id:  [email protected] . If you are looking for an instant support, you can chat with us too.
We provide transportation or refreshments along with the training.
Contact us using the form on the right of any page on the mildain website, or select the Live Chat link. Our customer service representatives will be able to give you more details.

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