Email Marketing Training

Email Marketing Training

  • About Course

Create profit- and lead-generating emails that stand out in overcrowded inboxes. In this course, you’ll learn how to identify your target audience and oversee the deployment of email messages that garner the response you want. You’ll also discover the importance of permission – based email campaigns and other ethical guidelines that are crucial for your company’s bottom line.

Learn the building blocks and strategies for generating deliverable, responsive email marketing campaigns.

  • Course Objectives

  • Email’s role and effectiveness as a direct response channel
  • Why permission is the bedrock of successful email marketing, acceptable permission practices, and the DMA’s position
  • Successful email address acquisition and list growth tactics
  • The psychology of motivating response
  • Offer types and guidance
  • How to apply email to a variety of marketing objectives
  • Message building blocks and creative basics
  • Layout and responsive design approaches for an increasingly mobile environment
  • The essential email channel process metrics, how to calculate them, and bottom line measures for channel contribution

Key features

  • 40 hours of instructor-led training
  • 40 hours of high-quality eLearning content
  • 5 simulation exams (250 questions each)
  • 8 domain-specific test papers (10 questions each)
  • 30 CPEs offered
  • 98.6% pass rate

Email Marketing Training (Download Course Outline)  Duration :-  2 Days

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Section 1: Channel Foundations and Overview

State of the Channel

Permission: Bedrock of Email Marketing

  • Why permission?
  • The six C’s of permission
  • Permission pitfalls
  • Degrees of permission
  • Opt-in (single and double)
  • Permission best practices

Section 2: Email List Essentials

Using external lists: List rental 101

  1. External email list rental sources
  2. Identifying lists
  3. Choosing the right list
  4. Pricing: Two models

Building your proprietary opt-in Email list

  1. Online email list building basics
  2. Best practices
  3. Clear & Concise Data Capture
  4. Disclosing Email Use & Enabling Control

Section 3: Delivering Value: The Offer

The psychology of motivating response

  1. How to create resonance
  2. Psychology of email response

General types, Do’s and Dont’s

  1. Email offers general guidance
  2. The offer stable
  3. Offer optimization

Evolving approaches for today

  1. AIDA vs. IEEO Model
  2. Lead nurturing with content marketing

Section 4: Creating Your Message

Email message architecture

  1. Building blocks
  2. Ensuring viability
  3. Essential DR components
  4. Basic HTML design best practices
  5. Optimizing HTML email for proper rendering

Design and layout in the mobile age

  1. The rise of mobile email
  2. Mobile rendering matters
  3. Mobile friendly email design
  4. Responsive design
  5. Mobile friendly design pros and cons
  6. Tips for mobile email design

Section 5: Meaningful Measures

Fundamental email performance metrics

  1. Campaign process metric indicators
  2. The open rate problem
  3. Click through rate, Conversion rate, Unsubscribe rate

Bottom-line contribution

  1. ROI
  2. RPE
  3. AOV
You can enroll for this classroom training online. Payments can be made using any of the following options and receipt of the same will be issued to the candidate automatically via email.

1. Online ,By deposit the mildain bank account

2. Pay by cash team training center location

Highly qualified and certified instructors with 20+ years of experience deliver more than 200+ classroom training.
Venue is finalized few weeks before the training and you will be informed via email. You can get in touch with our 24/7 support team for more details. Contact us Mob no:- 8447121833, Mail id:  [email protected] . If you are looking for an instant support, you can chat with us too.
We provide transportation or refreshments along with the training.
Contact us using the form on the right of any page on the mildain website, or select the Live Chat link. Our customer service representatives will be able to give you more details.

Find This Training in Other Cities:-

Kolkata, Bangalore, Mumbai, Hyderabad, Pune, Delhi, Chennai.

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