Mobile Marketing Training

Mobile Marketing Training

  • About Course

Mobile Marketing training is comprised of a set of practices that enable organizations to communicate and engage in an interactive and relevant manner through and with any mobile device or network. This module introduces effective ways to engage with the mobile user using the mobile device as a conduit between conversation and engagement.

  • Course Objectives

  • Overview of mobile marketing including: products and services, user behaviors and interests, players in the ecosystem, and potential costs
  • Setting and refining a mobile strategy
  • Optimizing web presence for mobile
  • Understanding driving user acquisition and engagement via mobile apps and advertising
  • Assessing the many location-based marketing options
  • Ensuring that your mobile content is in step with the customer journey
  • Tools and tactics to produce personalized experiences

Key features

  • 40 hours of instructor-led training
  • 40 hours of high-quality eLearning content
  • 5 simulation exams (250 questions each)
  • 8 domain-specific test papers (10 questions each)
  • 30 CPEs offered
  • 98.6% pass rate

Mobile Marketing Training (Course Outline)                              Duration :-  2 Days

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The Ins and Outs of Mobile

  • A Level-Setting Overview
  • What is mobile marketing
  • Mobile products
  • Messaging
  • Mobile Web
  • Mobile Applications
  • Mobile Advertising
  • Mobile Search
  • How to decide what to use
  • Mobile’s Role in Driving Sales, Engagement, and Loyalty
  • Mobile user behaviors and interests
  • The customer journey and increased expectations
  • Integrating mobile in marketing programs
  • Knowing the target audience
  • How much mobile costs
  • Refining Your Mobile Strategy To Focus On The Most Meaningful KPIs
  • What determines success
  • Mobile KPIs
  • KPIs within mobile advertising

Mobile Strategies

  • Optimizing Your Web Presence on Mobile
  • Types of mobile websites
  • Options of building sites
  • Responsive design and alternatives
  • Actionable steps
  • Driving User Acquisition and Engagement Via Mobile Applications
  • Mobile Applications
  • User acquisition
  • Paid, owned and earned media strategies
  • Getting users to engage, re-engage
  • The app gap
  • Creating and Running Mobile Advertise Programs
  • Buying programmatically
  • What are you buying?
  • Choices you’ll typically make
  • Issues
  • KPIs for mobile advertising
  • Assessing Location-Based Marketing Options and Running Successful Programs
  • Location-based marketing
  • Fundamental principles
  • From triangulation To geofences
  • WiFi
  • Beacons

The Customer Journey Across Mobile

  •  Mobile Content and The Customer Journey
  • The multiple-screen effect
  • The motivation of mobile users
  • Content and storytelling
  • Concentrating on the user experience
  • Bottom-line thinking
  • Tools and Tactics for Personalized Experiences
  • Getting to one-to-one marketing
  • Mobile loyalty clubs
  • The rules
  • Marketing automation
  • Employed data scientists
  • Key Takeaways
  • The Mobile User Demands More

You can enroll for this classroom training online. Payments can be made using any of the following options and receipt of the same will be issued to the candidate automatically via email.

1. Online ,By deposit the mildain bank account

2. Pay by cash team training center location

Highly qualified and certified instructors with 20+ years of experience deliver more than 200+ classroom training.
Venue is finalized few weeks before the training and you will be informed via email. You can get in touch with our 24/7 support team for more details. Contact us Mob no:- 8447121833, Mail id:  [email protected] . If you are looking for an instant support, you can chat with us too.
We provide transportation or refreshments along with the training.
Contact us using the form on the right of any page on the mildain website, or select the Live Chat link. Our customer service representatives will be able to give you more details.

Find This Training in Other Cities:-

Kolkata, Bangalore, Mumbai, Hyderabad, Pune, Delhi, Chennai.

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Corporate Training Solutions

  • Blended learning delivery model (self-paced eLearning and/or instructor-led options)
  • Course, category, and all-access pricing
  • Enterprise-class learning management system (LMS)
  • Enhanced reporting for individuals and teams
  • 24×7 teaching assistance and support

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