SEO Training

SEO Training

  • About Course
This is a detailed Training Course in Search Engine Optimization that includes various techniques and study of tools to improve the website’s ranking on search engines results page. This Course includes on-page and off-page optimization, working with Google Analytics, Webmaster and deploying various tools for mastering the technique of SEO Audit.
  • What you will learn in this Training Course?

  • Learn SEO fundamentals
  • Understand importance of content in SEO
  • Study SEO best practices and how it improves ranking
  • A/B testing to get the best result
  • Link-building for off-page optimization
  • Using social media, blogs, forums for greater success
  • Deploying user generated content and reviews
  • Mastering various tools, platforms and techniques
  • Learning how Google bots work and benefiting from it
  • Who should take this Training Course?

  • Marketing, Content and Media professionals
  • Project Managers, Brand Managers and Entrepreneurs
  • What are the prerequisites for taking this Training Course?

There is no need for any prior knowledge to take this Training Course.

  • Project Work:

Project – Off Page Optimization – Link Building
Problem Statement – It includes benefits of link building, directory submission, social bookmarking, guest blogging, social media links and so on.

Key features

  • 40 hours of instructor-led training
  • 40 hours of high-quality eLearning content
  • 5 simulation exams (250 questions each)
  • 8 domain-specific test papers (10 questions each)
  • 30 CPEs offered
  • 98.6% pass rate

SEO Training                                                                         Duration :-  2 Days

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Module1 – Search Engine Landscape

  • What is SEO?
  • what is Search?
  • What is a Search Engine?
  • What Search Engines are used for?
  • Why use SEO for your Business?
  • SERPs, Categorization of SERPs
  • Crawling, Indexing and Ranking
  • How search Engines Work?
  • Evolution of Search Engines

Module 2 – SEO Audit

  • What is an Audit Reasons?
  • Benefits of performing SEO Audit
  • Search Engine Commands
  • Domain Information
  • Domain canonicalization
  • xml
  • txt
  • Custom 404 Page structure
  • Search Engine Friendly URL
  • Checking Broken Links

Module 3 – On-Page Optimization

  • What is On-Page Optimization?
  • Reasons and Benefits of On Page SEO
  • Keyword Analysis
  • URL Mapping
  • Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword
  • Alt Tags
  • Header Tags
  • Anchor Text
  • Internal Links Creation
  • Creating Search Engine Friendly URL
  • Removing Broken Links

Module 4 – On Page Optimization Using WordPress Based Website 

SEO Yoast

  • What is Yoast?
  • Installing WordPress SEO by Yoast
  • Individual Blog Post and Webpage Optimization through Yoast
  • Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword
  • Alt Tags
  • Header Tags
  • Anchor Text
  • Internal Links Creation
  • Creating Search Engine Friendly URL
  • Removing Broken Links

Module 5 – Google Analytics and Google Webmaster

  • What is Web Analytics?
  • How Google Analytics works?
  • Why Google Analytics is needed for SEO Campaigns?
  • How to configure Google Analytics?
  • Google Analytics plugin configuration within WordPress
  • Checking Real-time Analytics
  • Looking at Geo (location) of overall audience.
  • Users flow
  • Acquisition – All Traffic – Channels
  • Traffic achieved through organic search
  • In-Page Analytics

Module 6 – Web CEO, SEO Profiler and Other SEO Tools

  • Google Commands: allintitle, allinurl, etc.
  • Ahrefs Backlink Checker Tool
  • Webceo (Ranking and Reporting)
  • Screaming frog (Audit Tool)
  • Domain Tools
  • Archive Tools
  • Duplicate Content Checking Tool – Copyscape
  • Filling DMCA (Digital Millennium Copyright Act)
  • SEO Profiler (Audit Tool)

Module 7 – Project – Off Page Optimization – Link Building

  • What is Off Page Optimization?
  • Benefits of Link Building / Off Page submissions
  • Directory Submission
  • Social Bookmarking
  • Article Submission
  • Google Map Listing
  • Guest Blogging
  • Press Release Submission
  • Blog Creation and Customization
  • Social Media Links

Module 8 – Black Hat SEO Techniques to Avoid

  • Hidden Text
  • Doorway Pages
  • Google Bombing/Link Wheel
  • Duplicate Sites
  • Automated Submissions
  • Keyword Stuffing
  • Paid Links
  • Link Farming
  • Article Spinning

ModuleModule 9 – Online Reputation Management

  • What is Online Reputation Management?
  • Relationship between SEO and ORM
  • Listening Tools
  • Google Alerts
  • Social Mention
  • Tactics to rectify negative reviews
  • Use of Content

Module 10 – Algorithms and Google Updates

  • What is Algorithm?
  • Why Google updates Algorithms?
  • Google Panda
  • Google Penguin
  • Google Hummingbird
  • Google Mobile Friendly Update
  • Google Top Heavy Update
  • Google EMD Update
  • Google Pirate Update
  • Google Pigeon Update
You can enroll for this classroom training online. Payments can be made using any of the following options and receipt of the same will be issued to the candidate automatically via email.

1. Online ,By deposit the mildain bank account

2. Pay by cash team training center location

Highly qualified and certified instructors with 20+ years of experience deliver more than 200+ classroom training.
Venue is finalized few weeks before the training and you will be informed via email. You can get in touch with our 24/7 support team for more details. Contact us Mob no:- 8447121833, Mail id:  [email protected] . If you are looking for an instant support, you can chat with us too.
We provide transportation or refreshments along with the training.
Contact us using the form on the right of any page on the mildain website, or select the Live Chat link. Our customer service representatives will be able to give you more details.

Find This Training in Other Cities:-

Kolkata, Bangalore, Mumbai, Hyderabad, Pune, Delhi, Chennai.

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Corporate Training Solutions

  • Blended learning delivery model (self-paced eLearning and/or instructor-led options)
  • Course, category, and all-access pricing
  • Enterprise-class learning management system (LMS)
  • Enhanced reporting for individuals and teams
  • 24×7 teaching assistance and support

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