Pardot Training

Pardot Training

  • Course Description
  • Pardot is the B2B marketing automation answer for Salesforce users,
    enabling marketers to exceed their lead generation goals,
    align with and empower their sales groups, and place all of their
    favorite promoting and marketing and selling tools beneath a similar umbrella.

    With Pardot, you’ll see results at each stage of the sales method,
    from click to shut and on the far side.
    Not solely square measure the Pardot and Salesforce groups operating facet by
    side to make sure that you’re continuously on the leading edge of promoting technology,
    you’ll even have access to top-notch client and customer support each step of the method.

Key features

  • 40 hours of instructor-led training
  • 40 hours of high-quality eLearning content
  • 5 simulation exams (250 questions each)
  • 8 domain-specific test papers (10 questions each)
  • 30 CPEs offered
  • 98.6% pass rate

Pardot Training

VISITORS

  • Describe how Pardot tracks visitor and prospect data.
  • Describe what a visitor is and limitations to visitor data.
  • Identify the types of visitor data that are collected.
  • Describe the methods for a visitor to become a prospect.

PROSPECTS

  • Identify the ways to create prospects in Pardot.
  • Given a scenario, apply the appropriate plan of action using Prospect Audits.

LIST MANAGEMENT

  • Distinguish the capabilities of, use cases for, and how to create different types of lists.
  • Given a scenario, apply the appropriate list management process.

SECURITY AND ACCESS

  • Identify how to provide Pardot access.
  • Distinguish between and identify the implications of the four default user roles.

ADMINISTRATION

  • Describe the capabilities of and use cases for the Pardot overview tab.
  • Describe how to update the email domains associated with the account.
  • Distinguish between the capabilities and limitations of Pardot connectors. 
  • Describe the capabilities of and use cases for Page Actions.
  • Explain how to create, edit, and map custom prospect fields.
  • Identify the two ways to set up and maintain users.
  • Describe how the recycle bin manages Pardot assets.

PARDOT CAMPAIGNS

  • Explain the application of a Pardot campaign.
  • Given a scenario, determine if a Pardot campaign should be changed for a prospect.
  • Distinguish between the metrics collected in Pardot campaign reporting.

PARDOT FORMS

  • Given a scenario, identify the capabilities and limitations of Pardot forms.
  • Distinguish between the metrics collected in Pardot form reporting.

LEAD MANAGEMENT

  • Explain the capabilities and limitations of an Automation Rule.
  • Identify the main components of creating an Automation Rule.
  • Explain the capabilities and limitations of a Dynamic List.
  • Identify the main components of creating a Dynamic List.
  • Explain the capabilities and limitations of a Completion Action
  • Explain the capabilities and limitations of a Segmentation Rule.
  • Identify the main components of creating a Segmentation Rule.
  • Given a scenario, determine which automation tool should be used.

SCORING

  • Explain what a Score measures and how it can be applied.
  • Describe the Scoring rule and how it can be updated.
  • Describe the options available when using automation tools to score prospects.
  • Given a scenario, determine the optimal workflow using a prospect score.

EMAIL MARKETING

  • Distinguish between an Email and an Email template.
  • Identify the main components of an Email template.
  • Describe the relationships between a recipient list and a suppression list.
  • Distinguish between the metrics collected in Pardot email reporting.

ENGAGEMENT STUDIO

  • Identify the main components of an Engagement Program.
  • Describe the process when updating Engagement Program assets.
  • Explain the capabilities and limitations of the types of lists used with Engagement Programs.

LANDING PAGES

  • Identify the main components of a Landing Page.
  • Given a scenario, determine when to use a Landing Page with and without a form.
  • Distinguish between the metrics collected in Pardot Landing Page reporting.
  • Describe how completion actions trigger when a prospect submits a Landing Page.

SOCIAL MARKETING

  • List the social platforms that can be used within Pardot.
  • Identify the main components of a Custom Redirect.
  • Given a scenario, determine when to use a Custom Redirect.
  • Distinguish between the metrics collected in a Pardot Custom Redirect report.

SALESFORCE INTEGRATION

  • Explain the relationship between Pardot and Salesforce.
  • List the objects synced between Salesforce and Pardot.
  • Identify the main components of the Salesforce connector.
  • Describe the field mapping process.
  • Describe the capabilities and limitations with field syncing.

You can enroll for this classroom training online. Payments can be made using any of the following options and receipt of the same will be issued to the candidate automatically via email.

1. Online ,By deposit the mildain bank account

2. Pay by cash team training center location

Highly qualified and certified instructors with 20+ years of experience deliver more than 200+ classroom training.
Venue is finalized few weeks before the training and you will be informed via email. You can get in touch with our 24/7 support team for more details. Contact us Mob no:- 8447121833, Mail id:  [email protected] . If you are looking for an instant support, you can chat with us too.
We provide transportation or refreshments along with the training.
Contact us using the form on the right of any page on the mildain website, or select the Live Chat link. Our customer service representatives will be able to give you more details.

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