People connecting with other people online to share thoughts, Information, Resource and Media. Social Media is a big thing now and if your company is not doing Social Media Marketing RIGHT NOW your company will eventually die. Social media also represent enormous market, if you look at Facebook (1.38 bn monthly users), YouTube (over 1 bn daily users), Twitter (over 1 bn registered users), LinkedIn (over 300 million users), Instagram (over 200 million users), Pinterest (over 70 million users) and many other social media channels. we are looking at hundred of millions of people..
Social Media is underrated by everyone!! It’s Just started.
internet is only 20 years thing, social media has just started and people think its over, What is happening in-front of all our eyes right now is we are living through this single biggest culture shift of our time. This social Media Thing is under rated by every single person.
Creating a Social Media Marketing Strategy!!!
Social Media is single biggest culture shift of our time, we cannot underrate this thing.
Study People Behavior
Invest a lot of time and energy figuring out user behavior and try to engage them on your page.
Give value to end user through content.
Educate your audience about your product or Service.
Don’t sell like its 2007.
Too much opportunity to target big user base.
Learn from your Big data.
Don’t depend on single social media(Facebook), Learn how other Social Media (Instagram, tmblr and Snapchat)Works.
YouTube and Video marketing.
Don’t love single craft like its your first girlfriend.
1- Study people Behaviour
Learn about people behavior and attention because market always shift itself, now nobody go to google and click every ads. so figure out where the attention is and start using that attention.
2-Invest a lot of time and energy figuring out user behavior and try to engage them on your page.
Whether someone is commenting on a post you’ve made, writing on your wall or mentioning you on Twitter, it’s important to always stay engaged.Try to listen your audience and reply their queries, it shows you are not only concern about your growth but user experience also.
3-Give value to end user Through content.
Remember people now consuming information from social media, so if you are putting out content make sure it gives value to end user.
4- Educate your audience about your product or service.
This is digital shift moment and you have to decide which side you want to be on this shift, This is how most people rolling they put out content in their best interest rather then giving value to end user or educating them about their product and services.
In Digital marketing content is hero ,so make our hero look good and in best interest of others.
5- Don’t sell like its 2010.
Attention has shifted from television to our time , now more people watch media when they have time(on their time) and want to fast forward commercials if they have choice. So please study where attention has shifted. Here is one interesting study 53% of all collective attention on mobile device is spending time on social media. Once you know where is attention use it like crazy. Use social media for Branding and marketing business not as a conversion business.
6- Too much opportunity to target big user base.
Social media represent enormous market, if you look at Facebook (1.38 bn monthly users), YouTube (over 1 bn daily users), Twitter (over 1 bn registered users), LinkedIn (over 300 million users), Instagram (over 200 million users), Pinterest (over 70 million users) and many other social media channels. we are looking at hundred of millions of people. you have too much opportunity to target big user base.
7-Learn from your big data..
Analyse which post is successful and which is not and why?
Optimize and try to figure out how to bring value to your content rather than transactions.
8-Don’t depend on single social media
Try every social media platform for your profit, don’t be emotional with one platform which was earlier working for you , if it goes away, good all you need one to work, Instagram and Snapchat owns good attention right now , if you are not on these platform then figure them out.
9- Video and Youtube marketing.
How-to videos can be a proactive approach to social customer care—answer your customers’ questions before they’re asked.
Behind-the-scenes videos give your audience a sense of your company culture and brand personality.
10- Don’t love single craft like its your first girlfriend.
Market shift itself very fast , so don’t stuck with one thing only because earlier it was working for you.